Hyaluronic Acid is super popular in skincare because it hydrates and plumps skin. Lately, it has been popping up as an ingredient in makeup products. The skinification of makeup products means more skin loving ingredients in traditional makeup products.
What is Hyaluronic Acid?
Hyaluronic Acid naturally occurs in the human body and helps your skin retain moisture and keep it hydrated. It has the ability to hold up to 1000 times its weight in water, making it a powerhouse ingredient for skincare and makeup products.
Why Add Hyaluronic Acid into Makeup?
By incorporating Hyaluronic Acid into makeup products, you can provide an extra boost of hydration to your skin while wearing makeup. This is especially beneficial for individuals with dry skin, as it helps to lock in moisture and prevent makeup from looking cakey or flaky.
Where Can You Find Hyaluronic Acid in Makeup?
Look for makeup products like our Translucent Loose Setting Powder Ultra-Blur and Translucent Pressed Setting Powder Ultra-Blur, which both contain Hyaluronic Acid to keep your skin hydrated and looking fresh all day. People think using setting powder when you have dry skin would be a bad idea, but our Ultra-Blur setting powders are good for dry skin because of the Hyaluronic Acid. Additionally, our Caviar Eye Shadow Sticks include Hyaluronic Acid in their formula to hydrate skin and create a smooth canvas for rich color payoff. Lastly, lips have delicate skin and need hydration which is why we added Hyaluronic Acid to our Caviar Smoothing Matte Refillable Lipstick. A matte lipstick that is hydrating sounds like an oximoron but its true this lipstick adds hydration and plumpness to your lips.
Next time you're shopping for makeup, consider choosing products that contain Hyaluronic Acid for that extra dose of hydration and skin-loving benefits.