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Backstage at the Simkhai NYFW Runway Show
February 17, 2025
New York Fashion Week is the ultimate stage for innovation in beauty and fashion, and this season, Laura Mercier brought a fresh take on flawless skin to the Simkhai Fall/Winter 2025 runway. Global Beauty Director Tayaba Jafri showed us the beauty look that emphasized blurred matte skin that complemented Simkhai’s romantic yet contemporary collection.
At the heart of the look? Laura Mercier’s NEW Tinted Moisturizer Blurred Matte—a reinvented classic that delivers a soft-focus finish while staying true to the brand’s philosophy of effortless, skin-first beauty.
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Even skin tone and instantly control oil, while clinically reducing the appearance of pores overtime. 16 hour hydration helps balance skin without clogging pores.\n\u003cdiv id=\"NotificationBar\"\u003e\n\u003cdiv class=\"Region\" id=\"NotificationBarRegion\"\u003e\n\u003cdiv class=\"WACNotificationBar\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003e24HR+ Shine Control and Blurring\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e16HR Skin-Balancing Hydration\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003eImproves Appearance of Pores from Day 1\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eClaims:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003e24HR+ Shine Control and Blurring:\u003c\/strong\u003e Clinically proven to control shine and blur the look of pores for over 24 hours.**\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003e16HR Skin-Balancing Hydration:\u003c\/strong\u003e Provides 16 hour hydration to help balance skin.**\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eImproves Appearance of Pores from Day 1:\u003c\/strong\u003e Clinically proven to blur the look of pores in as little as one day.**\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003e91% Skincare-based Ingredients:\u003c\/strong\u003e Comprised of 91% skincare-based ingredients for makeup that does more.\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eHelps Reduce Sebum Production:\u003c\/strong\u003e Formulated with Organic French Rock Samphire, known to help reduce skin’s sebum production over time.\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eAll Day Sheer to Light Coverage:\u003c\/strong\u003e Buildable coverage that wears all day.\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eSupports Skin Barrier Function: \u003c\/strong\u003eClinically proven to support skin’s barrier function.**\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eBreathable Wear: \u003c\/strong\u003e91% agree the product feels breathable immediately.*\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eEven Application:\u003c\/strong\u003e 91% agree this product applies evenly and smoothly onto skin at day one.* \u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eNon-Cakey:\u003c\/strong\u003e 88% agree this product does not look cakey immediately after application.*\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eSafe for Sensitive Skin: \u003c\/strong\u003eGentle formula won’t irritate sensitive skin, clog pores or cause acne.\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eSPF 30 Protection:\u003c\/strong\u003e Formulated to protect skin from the sun’s harmful rays.**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eOil-Free. 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Even skin tone and instantly control oil, while clinically reducing the appearance of pores overtime. 16 hour hydration helps balance skin without clogging pores.\n\u003cdiv id=\"NotificationBar\"\u003e\n\u003cdiv class=\"Region\" id=\"NotificationBarRegion\"\u003e\n\u003cdiv class=\"WACNotificationBar\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003e24HR+ Shine Control and Blurring\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e16HR Skin-Balancing Hydration\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003eImproves Appearance of Pores from Day 1\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003eClaims:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003e24HR+ Shine Control and Blurring:\u003c\/strong\u003e Clinically proven to control shine and blur the look of pores for over 24 hours.**\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003e16HR Skin-Balancing Hydration:\u003c\/strong\u003e Provides 16 hour hydration to help balance skin.**\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eImproves Appearance of Pores from Day 1:\u003c\/strong\u003e Clinically proven to blur the look of pores in as little as one day.**\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003e91% Skincare-based Ingredients:\u003c\/strong\u003e Comprised of 91% skincare-based ingredients for makeup that does more.\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eHelps Reduce Sebum Production:\u003c\/strong\u003e Formulated with Organic French Rock Samphire, known to help reduce skin’s sebum production over time.\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eAll Day Sheer to Light Coverage:\u003c\/strong\u003e Buildable coverage that wears all day.\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eSupports Skin Barrier Function: \u003c\/strong\u003eClinically proven to support skin’s barrier function.**\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eBreathable Wear: \u003c\/strong\u003e91% agree the product feels breathable immediately.*\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eEven Application:\u003c\/strong\u003e 91% agree this product applies evenly and smoothly onto skin at day one.* \u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eNon-Cakey:\u003c\/strong\u003e 88% agree this product does not look cakey immediately after application.*\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eSafe for Sensitive Skin: \u003c\/strong\u003eGentle formula won’t irritate sensitive skin, clog pores or cause acne.\u003c\/li\u003e\n\u003cli class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eSPF 30 Protection:\u003c\/strong\u003e Formulated to protect skin from the sun’s harmful rays.**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eOil-Free. No Photo Flashback. Non-Comedogenic. Non-Acnegenic. Dermatologist-Tested. Ophthalmologist-Tested.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e*Consumer study of 30 panelists at independent laboratory\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e**Clinical study of 30 panelists at independent laboratory\u003c\/div\u003e"}
24HR+ comfortable shine control that improves the appearance of pores.
Regular price
$50.00
Sale price
$50.00
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A Legacy, Reimagined
Laura Mercier pioneered the tinted moisturizer category 25 years ago, offering an alternative to the heavy, foundation-dominated beauty market. Designed to enhance natural beauty with a sheer, skin-like finish, it quickly became a cult favorite.
This year, we introduced a new evolution: the Tinted Moisturizer Blurred Matte. People tend to think matte is flat, but this formula brings a modern twist, offering a soft-blurred effect that diffuses imperfections while maintaining a breathable, wearable, natural feel. The Simkhai runway was the perfect moment to unveil this innovation.
Runway Meets Reality: The Modern Matte Look
Simkhai’s collection provided the perfect opportunity for an updated take on matte skin. The first-ever inclusion of male models in the show reinforced the universality of Tinted Moisturizer Blurred Matte, proving that great skin is for everyone.
The final look balanced soft matte skin with sculpted yet natural definition, allowing the models' features to shine through. The makeup was set with our iconic Translucent Loose Setting Powder, ensuring long-lasting, runway-ready wear without masking the skin’s natural radiance.
The beauty of Blurred Matte is its wearability beyond the runway. Whether it’s backstage at NYFW or your daily routine, this formula is designed to enhance—not hide—your skin.
“Skin that looks like skin is the best accessory.” – Tayaba Jafri
This season, embrace the modern matte movement—one that feels effortless, timeless, and perfectly Laura Mercier.
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