'Unrecognizable Makeup' How to Achieve the Look

February 06, 2025

With the return of TikTok, the newest trend in viral beauty has arrived. One that has taken over the platform is the "unrecognizable makeup" trend, which challenges conventions, celebrates dramatic, bold looks, and pushes boundaries. This trend is about stepping into a totally different version of yourself and stepping up the intensity, in contrast to the natural, minimalist makeup looks that have been popular in recent years. It's no surprise that it's enthralling artists and igniting a fresh creative movement for 2025.

What Is the Unrecognizable Makeup Trend?

The idea behind this trend is straightforward: use makeup to achieve a look so drastically different from your normal appearance. Imagine bold lips, daring eye looks, and full glam. The maximalist beauty movement of 2016 is where the trend originated, bringing back fond memories of makeup applications like dramatic lashes, baking, and winged eyeliner. This trend is being brought to life by TikTok creators like Bella Anderson, who is creating stunning transformations with vivid eyeshadows, high contrast contouring, and expertly sculpted brows.

How to Create Your Own Unrecognizable Look

Try out new products and techniques you wouldn’t normally use. Opt for a bronzer to enhance your contour, or try a bold shimmer eyeliner for dramatic eyes. Want to go even further? Experiment with lip liner to adjust your shape and size, or try a striking lip color that pushes your comfort zone. The key is to be creative and enjoy the process of experimenting with your beauty routine.

Achieve the Look with Laura Mercier

Elevate your transformation with these Laura Mercier essentials:

Prime: Begin with a smooth, flawless canvas using the Pure Canvas Hydrating Primer to hydrate and prep your skin for long-lasting makeup.
Foundation: For long-lasting coverage and a more youthful-looking complexion, use the Real Flawless Weightless Perfecting Waterproof Foundation.
Conceal: To cover flaws, lighten skin tone, and minimize fine lines around your eyes, use the Real Flawless Weightless Perfecting Serum Concealer after applying foundation.
Bronze: Get a healthy glow from within using the creamy Tinted Moisturizer Bronzer to bring warmth to your skin.
Blush: Bring life and color back to your face with the Tinted Moisturizer Blush for a flushed glow.
Set: Lock in your transformation with the iconic Translucent Loose Setting Powder Ultra Blur, ensuring your unrecognizable look lasts all day.
Eyes: Create a chic eyeshadow look using Caviar Stick Eye Shadow, then transform your lashes with the Caviar Extravagant Mascara for 3x curl and lift.
Lip: For bold, dramatic lips, first line them using the Caviar Perfecting Lip Liner to prepare your lips for color, then go in with the Caviar Smoothing Matte Refillable Lipstick for velvety matte lips that plump. We love shades Scarlet Velvet for a dramatic red or Pink Tulle for a mauvey pink.
Set (again): Lock in your transformation with the Translucent Pure Setting Spray for 16 hours of wear.

Our carefully crafted formulas have made it easier than ever to achieve the unrecognizable makeup trend. Every product is designed to give you the confidence to welcome change, from flawless foundation to eye-catching finishes.

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hours\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003e24-hour Hydration:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Provides long-term hydration to protect skin’s barrier function instantly and overtime\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003ePlumps and Smooths Skin:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Instantly reduces the appearance of fine lines and wrinkles\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan dir=\"ltr\" class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong fontscheme=\"2\"\u003eKey Ingredients\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eSkin Perfecting Complex:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e An exclusive blend of rose extracts that work to moisturize, protect and smooth skin.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eFrench Mineral Water\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e: Mineral-enriched water sourced from France known to decrease dullness \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eGlycerin:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Attracts moisture to the skin for flawless makeup application\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan fontscheme=\"2\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003e\u003cspan fontscheme=\"2\"\u003eClinical Claims\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e\u003cspan\u003e97% agree that the primer makes the skin feel soft and supple*\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e\u003cspan\u003e91% agree that the primer helps skin stay moisturized all day*\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e\u003cspan\u003e91% agree primer improves the quality of makeup wear*\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan fontscheme=\"2\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan fontscheme=\"2\"\u003e*\u003cspan data-teams=\"true\"\u003e\u003cspan dir=\"ltr\" class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\"\u003e\u003cspan\u003eAfter 3 weeks of consumer testing on 30 women using Pure Canvas Primer \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e"} {"id":8244984185071,"title":"Pure Canvas Primer Hydrating","handle":"pure-canvas-primer-hydrating","description":"\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003ePowered by skincare, it boosts skin’s moisture retention over time, improving the look of bare skin with every wear. \u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong fontscheme=\"2\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003e16-Hour Extended Wear:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Helps makeup stay vibrant and fresh up to 16 hours\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003e24-hour Hydration:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Provides long-term hydration to protect skin’s barrier function instantly and overtime\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003ePlumps and Smooths Skin:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Instantly reduces the appearance of fine lines and wrinkles\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan dir=\"ltr\" class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong fontscheme=\"2\"\u003eKey Ingredients\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eSkin Perfecting Complex:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e An exclusive blend of rose extracts that work to moisturize, protect and smooth skin.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eFrench Mineral Water\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e: Mineral-enriched water sourced from France known to decrease dullness \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eGlycerin:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Attracts moisture to the skin for flawless makeup application\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan fontscheme=\"2\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003e\u003cspan fontscheme=\"2\"\u003eClinical Claims\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e\u003cspan\u003e97% agree that the primer makes the skin feel soft and supple*\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e\u003cspan\u003e91% agree that the primer helps skin stay moisturized all day*\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e\u003cspan\u003e91% agree primer improves the quality of makeup wear*\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan fontscheme=\"2\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan fontscheme=\"2\"\u003e*\u003cspan data-teams=\"true\"\u003e\u003cspan dir=\"ltr\" class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\"\u003e\u003cspan\u003eAfter 3 weeks of consumer testing on 30 women using Pure Canvas Primer \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2024-03-11T08:31:22-04:00","created_at":"2024-01-17T11:59:22-05:00","vendor":"Laura Mercier - US","type":"Primer","tags":["BWP","Complexion","duel-collection","Makeup","New \u0026 Improved__badge","Not Holiday","Primer","Pure Canvas 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Get 10% off today and all future orders.","description":null,"options":[{"name":"Delivery every","position":1,"value":"month"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":3822059759,"name":"Delivered every 2 months. Get 10% off today and all future orders.","description":null,"options":[{"name":"Delivery every","position":1,"value":"2 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":3822092527,"name":"Delivered every 3 months. Get 10% off today and all future orders.","description":null,"options":[{"name":"Delivery every","position":1,"value":"3 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":3822125295,"name":"Delivered every 4 months. Get 10% off today and all future orders.","description":null,"options":[{"name":"Delivery every","position":1,"value":"4 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":3822158063,"name":"Delivered every 5 months. Get 10% off today and all future orders.","description":null,"options":[{"name":"Delivery every","position":1,"value":"5 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":3822190831,"name":"Delivered every 6 months. Get 10% off today and all future orders.","description":null,"options":[{"name":"Delivery every","position":1,"value":"6 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":10}],"checkout_charge":{"value_type":"percentage","value":100}}],"app_id":"ordergroove-subscribe-and-save"}],"content":"\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003ePowered by skincare, it boosts skin’s moisture retention over time, improving the look of bare skin with every wear. \u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong fontscheme=\"2\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003e16-Hour Extended Wear:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Helps makeup stay vibrant and fresh up to 16 hours\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003e24-hour Hydration:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Provides long-term hydration to protect skin’s barrier function instantly and overtime\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003ePlumps and Smooths Skin:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Instantly reduces the appearance of fine lines and wrinkles\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan dir=\"ltr\" class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong fontscheme=\"2\"\u003eKey Ingredients\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eSkin Perfecting Complex:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e An exclusive blend of rose extracts that work to moisturize, protect and smooth skin.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eFrench Mineral Water\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e: Mineral-enriched water sourced from France known to decrease dullness \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong fontscheme=\"2\"\u003eGlycerin:\u003c\/strong\u003e\u003cspan fontscheme=\"2\"\u003e Attracts moisture to the skin for flawless makeup application\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan fontscheme=\"2\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cstrong\u003e\u003cspan fontscheme=\"2\"\u003eClinical Claims\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e\u003cspan\u003e97% agree that the primer makes the skin feel soft and supple*\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e\u003cspan\u003e91% agree that the primer helps skin stay moisturized all day*\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan fontscheme=\"2\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e\u003cspan\u003e91% agree primer improves the quality of makeup wear*\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan fontscheme=\"2\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan fontscheme=\"2\"\u003e*\u003cspan data-teams=\"true\"\u003e\u003cspan dir=\"ltr\" class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\"\u003e\u003cspan\u003eAfter 3 weeks of consumer testing on 30 women using Pure Canvas Primer \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e"}

New & Improved

4.6

Rated 4.6 out of 5 stars

4.6 Stars (193 Reviews)

Pure Canvas Primer Hydrating

Improves and extends the wear of makeup while providing instant and overtime hydration.

Regular price: $46.00
Sale price: $46.00
Regular price
Unit price: per

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Bestseller

Real Flawless Weightless Perfecting Waterproof Foundation View 1

Real Flawless Weightless Perfecting Waterproof Foundation View 2

2N1 Cashew

31 Shades

4.4

Rated 4.4 out of 5 stars

4.4 Stars (709 Reviews)

Real Flawless Weightless Perfecting Waterproof Foundation

Waterproof, long-wearing, medium buildable coverage with 12 hours of fade-proof wear.

Regular price: $52.00
Sale price: $52.00
Regular price
Unit price: per

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With long-lasting, waterproof, and crease-proof wear, it precisely covers imperfections and brightens skin tone while delivering smoothing hydration and reducing fine lines, improving the look of bare skin in two weeks. Oil-free. Paraben-free. Fragrance-free. Non-comedogenic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eReveals Healthy Skin: \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e 94% agree product reveals healthy looking skin.*\u003c\/span\u003e\u003cbr\u003e\u003cstrong data-mce-fragment=\"1\"\u003eEvens Skin Tone:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e 84% agree product visibly evens skin tone and improves the look of imperfections, including acne, post-acne marks, sun spots and age spots.*\u003c\/span\u003e \u003cbr\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSmooths Skin Texture: \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e91% agree product instantly smooths skin texture.*\u003c\/span\u003e \u003cbr\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWeightless, Perfecting Wear: \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e94% agree product feels weightless on skin and perfects the look of undereye circles.*\u003c\/span\u003e \u003cbr\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMinimizes Undereye Darkness: \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e 88% agree product minimizes the appearance of undereye darkness instantly and over time.*\u003c\/span\u003e \u003cbr\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHydrating Wear:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e 97% agree product makes skin feel hydrated.*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003e*Based on Consumer Perception Study of 30 subjects \u003c\/span\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv id=\"isPasted\"\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003eParacress Extract: Helps smooth + firm* the look and feel of skin by stimulating collagen\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eHydro-Lipid Matrix: Delivers immediate and time released hydration throughout the day\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eCamellia Seed and Cacao Extract: Anti-oxidant rich formula helps defend against environmental stressors\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003eColor Perfecting Pigments and 3D Smooth Priming Powders: Ranging in hue from pink to peach, naturally fuses with your skin tone to lift dullness and sallowness out of skin, ensuring perfecting, cake-free coverage and optimal color laydown with less product.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Based on Consumer Perception Study of 30 subjects \u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003e\u003cu class=\"ql-und\"\u003e\u003c\/u\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

Bestseller

Real Flawless Weightless Perfecting Serum Concealer View 1

Real Flawless Weightless Perfecting Serum Concealer View 2

1C1

22 Shades

4.7

Rated 4.7 out of 5 stars

4.7 Stars (1,072 Reviews)

Real Flawless Weightless Perfecting Serum Concealer

Buildable coverage, natural finish and long-lasting, waterproof and crease-proof wear.

Regular price: $33.00
Sale price: $33.00
Regular price
Unit price: per

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01 Sunshine

6 Shades

4.5

Rated 4.5 out of 5 stars

4.5 Stars (45 Reviews)

Tinted Moisturizer Bronzer

12HR of hydration, Buildable coverage, Non-Comedogenic.

Regular price: $32.00
Sale price: $32.00
Regular price
Unit price: per

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Southbound

14 Shades

4.6

Rated 4.6 out of 5 stars

4.6 Stars (433 Reviews)

Tinted Moisturizer Blush

12 Hour wear, Hydrating, Buildable coverage.

Regular price: $32.00
Sale price: $32.00
Regular price
Unit price: per

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Fade-proof, crease-proof, transfer-proof, smudge-proof, sweat-proof, and water-proof.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTOPLINE BENEFITS:\u003c\/strong\u003e\u003cbr\u003e• 24HR Life Proof Wear\u003cbr\u003e• Comfortable, Rich Color\u003cbr\u003e• Gliding Creamy Texture\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCLAIMS:\u003c\/strong\u003e\u003cbr\u003e• 24-hour Long wear*\u003cbr\u003e• 24-hour Crease-proof wear\u003cbr\u003e• 24-hour Smudge-proof wear\u003cbr\u003e• 24-hour Fade-proof wear*\u003cbr\u003e• 24-hour Transfer-proof wear\u003cbr\u003e• Sweat proof \u0026amp; Waterproof\u003cbr\u003e• Dermatologist Approved\u003cbr\u003e• Ophthalmologist Tested\u003cbr\u003e• Suitable for Sensitive Skin\u003cbr\u003e• Safe for Contact Lens Wearers\u003c\/p\u003e\n\u003cp\u003e*Based on trainer technician clinical evaluation \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCONSUMER CLAIMS:\u003c\/strong\u003e\u003cbr\u003e• 100% of participants answered this eyeshadow is easier to use than my current eyeshadow formula after 24HRs of wear\u003cbr\u003e• 100% of participants answered this eyeshadow delivers creamy, effortless, non-tugging application after 24HRs of wear \u003cbr\u003e• 100% of participants answered this eyeshadow has one stroke color payoff \u0026amp; immediate color release after 24HRs of wear\u003cbr\u003e• 100% of participants answered this eyeshadow has just the right amount of play time to deliver the look you want after 24HRs of wear\u003cbr\u003e• 100% of participants answered the formula is buildable from sheer to an intense look after 24HRs of wear\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*In a US consumer study of 31 subjects\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e"}

Bestseller

Amethyst

15 Shades

4.7

Rated 4.7 out of 5 stars

4.7 Stars (994 Reviews)

Caviar Stick Eye Shadow

High-impact, long-wearing, creamy texture that glides on for 24-hour life-proof wear.

Regular price: $33.00
Sale price: $33.00
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