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The #1 Setting Powder, now with 24HR Shine Control!
Shop Now#1 Setting Powder Brand in the US*.
Talc-Free Formula.
16HR Ultra-Blurring Wear.
The cult-favorite Translucent Loose Setting Powder, now talc-free with ultra-blurring power. Instantly blur the look of pores, fine lines and imperfections while extending makeup wear up to 16 hours, with our Ultra-Blur Loose Setting Powder. Infused with Hyaluronic Acid to deliver hydrating, all-day comfort, while controlling shine with a natural finish. Hydrating Hyaluronic Acid provides all-day comfort on all skin types, even dry skin!
Key Claims:
Translucent, Honey, Medium Deep:
Rose:
*Clinical study of 30 panelists at independent laboratory after foundation application
**Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur
Five Shades for Virtually All Skintones
• Translucent: Perfect for Fair to Medium Skin Tones.
• Translucent Honey: Sets medium skin tones with olive and golden undertones.
• Translucent Medium Deep: Ideal for medium-deep to deep skin tones.
• Tone-Up Rose: Ideal for light to medium skin tones.
• Mint: Color corrects redness for fair to medium skin-tones
Key Ingredients
•Silica Powders: Instantly create soft-focus effect on fine lines, pores, and imperfections
•Amino Acids: Skin-compatible composition for undetectable, longwear benefits.
•Hyaluronic Acid: Makes the powder comfortable for all skin types, even dry skin
• Ultra, Finely-milled Texture: Becomes one with skin, without emphasizing texture, imperfections, or dry patches
• Fragrance free. Does not clog pores. Dermatologist-tested. Non-comedogenic.
*Source: Circana, LLC, US Prestige Beauty Total Department/Specialty, Makeup Setting Powder by Brand, Makeup Form: Loose Powder and Pressed Powder Compact Combined, Dollar and Unit Sales, January – December 2024
**Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur
Best of Beauty
Allure (2025)
Amino Acid
Skin-compatible composition for undetectable longwear benefits
Silica Powders
Instantly create a soft-focus effect on fine lines, pores and imperfections.
Hyaluronic Acid
Makes the powder comfortable for all skin types, including dry skin.
Set makeup, control shine and hydrate skin for 24HRs**.
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The iconic blurring powder you love, pressed with an included puff.
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Vitamin C and E-infused setting powder with iconic 24HR shine control and 16HR wear.
Shop Now"This truly blurs the skin and makes everything looks super smooth. I wear my makeup daily from 7AM-7PM and throughout the 12 hours, my face doesn't look cakey or feel dry."
- Flavia C.
"This truly blurs the skin and makes everything looks super smooth.”
- Evian R.
Say the powder doesn’t leave the skin feeling tight**
Agree it controls the look of shine on the skin**
Agree the powder works well on their skintone**
Agree the powder feels comfortable**
LAURA’S TECHNIQUES
Skin-compatible composition for undetectable longwear benefits
Instantly create a soft-focus effect on fine lines, pores and imperfections.
Makes the powder comfortable for all skin types, including dry skin.
It delivers a natural, ultra-blurring finish that sets makeup for up to 16 hours while controlling shine.
Yes—it's talc-free, fragrance free, dermatologist-tested, and non-comedogenic.
It’s ideal for normal to dry skin and feels comfortable on all skin types, even dry skin.
Saturate a Velour Puff, press and roll to set; double set areas with texture or fine lines, and spot set around nostrils with a small tapered brush.
Ultra-Blur is talc-free with added hydrating and ultra-blurring benefits; for oily skin, we recommend our Original Translucent Loose Setting Powder with 24-hour shine control.
Yes—silica powders and amino acids create a soft-focus effect that visibly blurs pores, fine lines, and imperfections.
Yes—expect 24-hour shine control with a breathable, comfortable feel.
Choose Translucent (fair to medium), Translucent Honey (medium with olive/golden undertones), Translucent Medium Deep (medium-deep to deep). To brighten, choose Tone-Up Rose (light to medium), or for redness choose Mint (soft mint green).
Infused with Hyaluronic Acid, it’s clinically proven to improve the skin barrier and help hydrate all day.